Melbourne's iconic Nylex Clock is a beloved landmark that has been a part of the city's skyline since 1948.
Located in the suburb of Collingwood, the Nylex Clock is a 13-meter-tall freestanding clock tower that was originally built to advertise the Nylex paint company.
The clock is an instantly recognizable symbol of Melbourne, with its striking Art Deco design and bright red and yellow colors.
The Nylex Clock Revival
The Nylex Plastics clock was dormant for nine years before its re-illumination in a significant moment for Melbourne.
Caydon Property wanted to capture this milestone and celebrate it in a way that aligned with their brand's narrative of urban renewal and community pride.
The clock's re-illumination was a technical marvel that required a delicate balance between documenting its restoration and capturing the emotional response it elicited from the community.
History of the Nylex Clock
The Nylex Clock has a rich history that spans over six decades. It was first installed in 1964 at the intersection of La Trobe and Bourke Streets in Melbourne, Australia.
The clock's original design was created by architect John Andrews. He was inspired by the futuristic and modernist architectural styles of the time.
In its early years, the Nylex Clock was a prominent landmark and a symbol of Melbourne's modernization. It was also a popular spot for tourists to take photos.
The clock's iconic design features a large digital display and a distinctive tower. It was originally powered by a large neon sign that was illuminated at night.
The Nylex Clock has undergone several restorations over the years to maintain its original condition.
Suggestion: Digital Design Clock
Why it's Making a Comeback
The Nylex Clock Revival was a long time coming, with the iconic landmark being dormant for a whopping nine years. This silence was finally broken with its re-illumination, marking a significant moment for the city of Melbourne.
The clock's revival was a chance for Caydon Property to celebrate a piece of Melbourne's history and align their brand's narrative with urban renewal and community pride. This alignment was key to the project's success.
The clock's historical significance was not lost on the team at Andrew J Morley Productions, who understood its place in Melbourne's collective memory. They planned and executed a comprehensive on-site shoot to capture the clock's transformation.
The clock's re-illumination was a technical marvel, with the team at Andrew J Morley Productions capturing the intricate details of the neon sign flickering back to life.
Melbourne's Iconic Landmark
The Nylex Clock is a beloved Melbourne landmark perched on top of former malting storage silos in Cremorne, near the Yarra River and Monash Freeway.
It was erected in 1961 by Neon Electric Signs for Nylex, making it a significant part of Melbourne's skyline.
Its visibility from various parts of the city, including the Melbourne Cricket Ground, makes the clock a well-known and loved part of the city's landscape.
Nylex Clock in Melbourne
The Nylex Clock in Melbourne is a beloved landmark that has been a part of the city's skyline since 1964.
Located at the intersection of La Trobe and Victoria Streets, the Nylex Clock is a 5-story high, 12-meter tall clock face that was originally built to promote the Nylex sign company.
The clock face was designed by architect Percy Fernandez and is still a prominent feature of Melbourne's cityscape.
The Nylex Clock has been a popular meeting spot for locals and tourists alike, with its unique design and prominent location making it a must-see destination.
In 2013, the clock was refurbished and repainted, restoring it to its original vibrant colors and ensuring it remains a iconic part of Melbourne's identity.
The Nylex Clock is a testament to Melbourne's rich history and its ability to adapt and evolve with the times.
Travel and Tourism
Melbourne's Iconic Landmark is a hub for travel and tourism. The city attracts over 10 million visitors every year, making it one of the most visited cities in the world.
The iconic Royal Botanic Gardens is a must-visit attraction, spanning over 38 hectares of land. Visitors can explore the gardens' diverse plant collections, including over 8,500 different species.
Melbourne's scenic waterfront is another popular spot, offering stunning views of the city skyline. The Southbank Promenade is a great place to take a leisurely stroll or enjoy a meal at one of the many restaurants.
The iconic Melbourne Cricket Ground (MCG) is a must-visit for sports enthusiasts. With a seating capacity of over 100,000, it's one of the largest stadiums in the world.
Melbourne's vibrant cultural scene is a major drawcard for tourists. The city is home to numerous museums, galleries, and performance venues, including the National Gallery of Victoria and the Melbourne Theatre Company.
Melbourne Travel Poster Print
The Nylex Clock is a Melbourne landmark perched on top of former malting storage silos in Cremorne, near the Yarra River and Monash Freeway.
It was erected in 1961 by Neon Electric Signs for Nylex.
The clock features in Paul Kelly’s 1987 song “Leaps and Bounds,” which includes the lyric: “...and way up on high, the sign on the silo says eleven degrees...”
Its visibility from various parts of the city, including the Melbourne Cricket Ground, makes the clock a well known and loved part of the skyline.
You can get a print of the Nylex Clock in various sizes, including A3, A2, and A1, which are covered with glass for protection.
A0 prints are covered with high quality clear acrylic instead.
The prints are made on thick stock with high quality inks, ensuring they last a long time.
It's worth noting that the frames shown in the main mockup images are not the actual frames used, but rather examples to illustrate how great the posters can look.
Featured Images: pexels.com
