
In Japan, the popular body pillow is known as a Dakimakura, which literally translates to "hugging pillow." Dakimakura pillows are designed to be hugged like a person, providing comfort and support.
Dakimakura pillows are often filled with soft, fluffy polyester fiberfill, which makes them extremely comfortable to hug. Some Dakimakura pillows are even designed to mimic the shape and feel of a human body.
The Dakimakura pillow has become a staple in Japanese bedding, with many people using them as a sleeping aid or a comforting companion.
Origins and History
The dakimakura, a body pillow originating from Japan, literally translates to "hug pillow" from the Japanese words "daki" (to embrace) and "makura" (pillow).
Its name makes sense, given that it's designed to provide comfort and support, making it a popular choice for people to snuggle up with.
In the early 1990s, college students in Japan started using body pillows as a way to be close to their favorite characters from anime, manga, and games.
Manufacturers soon caught on and began making custom pillowcases with characters, giving birth to the "character hug pillow".
The intertwining of dakimakura and otaku culture began in the 1990s, with dakimakura pillowcases featuring prints of fictional personas.
By the 2010s, e-commerce had made dakimakura widely available, catapulting it onto the fringes of mainstream culture.
In 2015, the latest innovation in dakimakura technology was introduced – battery-powered "talking" pillows.
Today, the dakimakura enjoys a complex and often misunderstood popularity worldwide, with some people viewing it as a "love pillow" in Japan.
What is a Daki?
So, what is a daki? A daki is literally a "hug pillow" in Japanese, with the name breaking down to daki (抱き) meaning "to embrace" and makura (枕) meaning "pillow".
The name gives you a good idea of what a daki is - it's a type of pillow designed to be hugged.
Types and Customization
Customization is key to making a dakimakura truly special. Fans can choose from various designs associated with their beloved characters, showcasing their personalities.
Most users appreciate the option to pick their own designs, with some even going as far as commissioning 'real' art pieces. This feature brings value to the dakimakura, making it a one-of-a-kind item.
There are several types of dakimakura covers available, catering to different needs and preferences. Anime character covers feature prints of attractive anime, manga, and video game characters, which can be enhanced with custom vinyl stickers.
Original art covers showcase unique illustrations or designs, while plain covers offer a more understated option, leaving room for customization with custom vinyl stickers.
When choosing a dakimakura, consider the material quality, style of design, and size compatibility to ensure it fits your bed and personal comfort needs.
7 Customization and Personalization
Customization and personalization have become a huge part of the dakimakura experience. Most users appreciate the chance to pick their own designs, showcasing their unique personalities.
Fans can even go as far as getting real art pieces commissioned, making each dakimakura a one-of-a-kind treasure.
Users can choose from a variety of fabrics, dimensions, character poses, and more, allowing them to create a truly personalized body pillow.
The trend of customization aligns with the way fans engage with their beloved texts, seeking highly personal ways to connect with their favorite stories.
Types of Covers

There are three main types of dakimakura covers: Anime Character Covers, Original Art Covers, and Plain Covers. Each type offers a unique way to express your personality and interests.
Anime Character Covers feature prints of attractive anime, manga, and video game characters. These covers can be enhanced with custom vinyl stickers to make them even more appealing.
Original Art Covers showcase unique illustrations or designs that set you apart from others. If you're looking for a truly one-of-a-kind dakimakura, this is the way to go.
Plain Covers are a great option for those who want to keep a low profile while still having the option to customize with stickers. They're also a good choice if you're not sure what design you want yet.
When shopping for a dakimakura cover, consider the material quality. Look for high-quality fabrics that are soft and durable. This will ensure your cover lasts a long time and feels great against your skin.
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Here are some key things to consider when choosing a dakimakura cover:
Remember, you can have multiple covers for a single pillow, so don't be afraid to mix and match different designs to create a look that's all your own.
Caring and Collecting
Caring for your dakimakura is crucial to maintain its quality and design.
Fans who own dakimakura should take good care of these products, as they are often made to be washed in a washing machine.
Gentle cycles, air-drying, or putting the cover in a pillow case can help prevent damage to the design.
Many collectors choose to air-dry their dakimakura covers to ensure their favorite characters remain intact.
Dakimakura collecting has become a subculture where people actively seek out new designs to add to their collections.
Limited designs make dakimakura collecting a unique and exclusive hobby compared to other forms of doll collecting.
Definition and Anatomy
These huggable pillows come in various shapes, but the one we're focusing on is the long, cylindrical shape that's closely related to anime. This shape is often referred to as a "sanjigen" or 3D pillow.
Dakimakura can be quite large, measuring around a meter in length and up to 150-170 cm in width, making them significantly bigger than normal pillows. They're designed to be hugged comfortably, with smooth and comfortable materials like peach skin or two-way tricot providing a soft and pleasant texture.
Covers and Size

A dakimakura cover is the part of the body pillow that features the anime characters, not the pillow itself. You can have multiple covers for a single pillow, which is convenient because the pillow itself is relatively inexpensive.
The sizes of dakimakura covers vary, but most follow a standardized size of 150cm or 160cm long by 50cm wide. In Japan, centimeters are used instead of inches, so keep that in mind when shopping.
Dakimakura covers can be made of different materials, which affect their cost and feel. Some covers are designed to be real-life sized, while others are scaled down to fit smaller pillows. If you're looking for a more realistic size, consider a 160cm cover, as this is closer to the average adult woman's height in Japan.
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Covers
A dakimakura cover is the star of the show, featuring the anime characters in all their glory. It's the thing that gets your attention, not the pillow itself.

You can have only one pillow, but three different covers each with a different character, and switch them out like a pro. This is a great way to collect waifus without breaking the bank.
The pillow itself is often less expensive than the cover, so keep that in mind when making your purchase. Sometimes, a cover is sold together with the pillow, but it's best to check before you buy.
Not every cover is the same size, so make sure to get one that fits your pillow. There are different dakimakura sizes, and as such, different cover sizes to match.
Some covers come with characters in suggestive poses, lingerie, or even nothing at all. Just be aware of what you're getting yourself into before you click "buy."
Here are some common types of dakimakura covers:
- Anime Character Covers: These feature prints of attractive anime, manga, and video game characters.
- Original Art Covers: These showcase unique illustrations or designs.
- Plain Covers: These are simple, understated covers that can be customized with custom vinyl stickers.
Size
A dakimakura pillow can be a bit tricky to size up, but don't worry, I've got you covered.

The standard size for a dakimakura is 150cm or 160cm long by 50cm wide, which is roughly 4'11 or 5'3 by 1'8. This size is used regardless of the character's canonical height and is mainly due to commercial convenience.
In Japan, where dakimakuras are popular, the standard unit of measurement is centimeters, unlike in America where inches are used.
If you're looking for a more realistic size, the 160cm dakimakura is a good choice, as it's closer to the average adult woman's height in Japan, which is around 160cm.
On the other hand, the 150cm dakimakura may be too small, especially if you're looking for a more life-like representation of your favorite character.
Here's a quick size guide to help you decide:
Keep in mind that not all characters can be represented in real-life size, especially if they're inhumanly enormous, like Miia from Monster Musume no Iru Nichijou.
Beyond a Simple Comfort Object
The dakimakura is not just a pillow, it's a deeply personal item that holds emotional significance for many people.
For some, it serves as a comfort object that provides a sense of security and reassurance.
Its versatility as a collectible and a fandom item makes it a unique and special possession.
Adding custom vinyl stickers is a great way to personalize it and make it even more meaningful.
The ability to customize it further enhances the personal connection people have with their dakimakura.
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