Italia Leroy Merlin: Driving Economic Growth and Social Impact

Italia Leroy Merlin has been a driving force behind economic growth in Italy, with its expansion contributing to a significant increase in employment opportunities. The company's presence has also had a positive impact on local communities.

With over 50 stores across the country, Leroy Merlin has created a vast network of jobs, providing employment for thousands of people. This not only benefits the employees but also their families and the local economy.

By investing in Italy, Leroy Merlin has not only created jobs but also contributed to the country's GDP. The company's commitment to the Italian market has been a significant factor in its success.

Leroy Merlin Italia has taken a significant step towards sustainability by adopting the principle of "generatività sociale" to measure its sustainable strategy. This approach focuses on the benefits produced and the impacts generated at the economic, environmental, human, and social levels.

The company has partnered with the Centre for the Anthropology of Religion and Cultural Change (Arc) at the Università Cattolica del Sacro Cuore di Milano and the Alleanza per la Generatività Sociale to develop this new methodology.

Leroy Merlin Italia's Bilancio partecipato dei benefici prodotti 2019 shows a 4% increase in the Bes (Benessere Equo e Sostenibile) value compared to 2018. This is a positive result that aligns with the United Nations' Agenda 2030 goals.

The company's capital human, social, and environmental values have seen significant growth, with increases of 28%, 6%, and 6% respectively.

Italia Leroy Merlin has a strong presence in the Italian market, with a wide range of products and services available.

Their stores are located in various cities, including Rome, Milan, and Florence.

The company also offers a variety of services, including home delivery and installation of products.

Italia Leroy Merlin has a strong focus on community involvement, with initiatives such as workshops and events for DIY enthusiasts.

These events provide a platform for customers to learn new skills and connect with like-minded individuals.

In Lombardia, Leroy Merlin has a significant presence with 10 stores across the region, employing approximately 2113 people, which is about a third of their national workforce of around 6500.

Their commitment to sustainability and corporate social responsibility is evident in various initiatives, such as the "Ri-Generiamo" project, which aims to create shared value by generating skills and regenerating spaces, products, and more.

One of the ways Leroy Merlin is achieving this is through their "Empori fai da noi" project, where families in need can receive products for free or at a significantly reduced price.

The company is also promoting the "officine" project, which focuses on upcycling and repurposing products, reducing waste and supporting local communities.

In addition, Leroy Merlin has established community gardens, known as "orti di comunità", near their stores, where members of the community can grow their own fruits and vegetables.

Their commitment to education and skill-building is evident in their "Accademia Leroy Merlin" program, which offers training and workshops on various topics, including DIY and bricolage.

Here are some specific initiatives Leroy Merlin has undertaken in Lombardia:

Leroy Merlin Italia was a proud participant at the National Festival of Civil Economy in 2019. They showcased their commitment to creating a culture of respectful living, considering the environment, people, and resources.

With 6,500 collaborators working in 48 stores across the country, Leroy Merlin is a rapidly growing company that has been present in Italy since 1996. They serve over 28 million clients every year.

Their approach to business is centered around investing in relationships to transform socially oriented actions into a fair and sustainable benefit for all. This approach considers not just economic profit, but also the community's interest, represented by the sum of economic, environmental, social, and human capital.

Leroy Merlin's way of doing business goes beyond just responsibility and sustainability, aiming to create a sense of belonging and connection within the community. They believe in generating value through collaboration and the "Fai da Noi" initiative, which brings people together to create something new and valuable.

Their model is inclusive, territory-based, and focused on regeneration, seeking to renew social forms related to living, community, and the environment. By being generative, Leroy Merlin aims to create conditions for the community to generate something new and take care of it, making it flourish.

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At Leroy Merlin Italia, technical assistance is a top priority. The company has received comprehensive support from WGS, including assistance in Italian, which has enabled the IT department to ask for and receive help much more directly.

WGS has guided Leroy Merlin Italia throughout the development and validation of Woosmap services, providing solutions to optimize processes such as calculating distances between geographical points. This has ensured optimal management of new spikes in traffic, like during the lockdown.

The company's goal is to consolidate its leadership position through increasingly multi-channel procedures, ensuring customers are at the heart of everything they do.

Leroy Merlin-LeadCrest has announced a sale-leaseback operation worth 125 million euros, marking a significant investment in their Italian business.

The new operation will enable Leroy Merlin to open a new store in Sassari, specifically in the Predda Niedda commercial area.

Over 140 new resources will be hired to support the new store, with positions available in sales and consultation, customer service, and logistics.

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The new employees will undergo a structured training program, including daily on-the-job training and e-learning activities to develop their specific skills.

The positions up for grabs include sales specialists, supply chain staff, and customer service and cash handling staff.

Sales specialists will require a diploma or degree, experience in sales and customer assistance, and strong communication and problem-solving skills.

Supply chain staff will need a diploma or degree, prior experience in logistics, and proficiency in planning software and organizational skills.

Customer service and cash handling staff will require experience in customer contact, familiarity with cash handling systems, and excellent communication and empathy skills.

Employees will work on a rotating schedule, covering 5 days a week from Monday to Sunday.

Leroy Merlin offers its employees a range of benefits, including performance-based rewards, continuous training, and opportunities for professional growth and development.

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Having technical assistance in your native language can make a huge difference, as Leroy Merlin Italia found out with their Italian support. They were able to ask for and receive help much more directly.

WGS provided technical assistance to Leroy Merlin Italia, guiding them throughout the development and validation of Woosmap services. This level of support is invaluable for businesses looking to optimize their processes.

Calculating distances between geographical points is just one of the processes that WGS helped optimize. This ensured that Leroy Merlin Italia could manage new spikes in traffic, such as during the lockdown, with ease.