Husqvarna Group Strategic Focus

The Husqvarna Group has a clear strategic focus that drives its growth and success. The company has a strong presence in the global outdoor power equipment market.

One of the key areas of focus for Husqvarna is its acquisition strategy. The company has made several strategic acquisitions in recent years, including the purchase of Zenoah Motor Co., Ltd. in 2017.

This acquisition has allowed Husqvarna to expand its product offerings and increase its market share. By acquiring Zenoah, Husqvarna gained access to a range of high-performance engines that are used in its outdoor power equipment.

Husqvarna's focus on innovation is also a key driver of its success. The company invests heavily in research and development, with a goal of creating products that are more efficient, sustainable, and user-friendly.

The Husqvarna Group is a global leader in outdoor power products, with a strong focus on innovation and sustainability. They have a portfolio of 13 brands, including Husqvarna, Jonsered, and McCulloch.

Their key focus areas include expanding their presence in emerging markets, such as Asia and Latin America, where they see significant growth potential. They're also investing heavily in digitalization and electrification of their products.

One area where Husqvarna Group excels is in their commitment to sustainability. They've set ambitious targets to reduce their environmental impact, including a goal to be carbon neutral by 2025.

Sustainability is a top priority for customers, and the group is actively working to address climate change and resource scarcity. The Sustainovate 2025 sustainability plan is a key initiative in this area.

The plan focuses on three main areas: driving the transition to low-carbon solutions, rethinking and redesigning for a resource-smart customer experience, and inspiring activities that make a lasting difference.

The group's subsidiaries are also making significant strides in sustainability. For example, Husqvarna Forest & Garden has made notable progress, with a 58.0% reduction in carbon dioxide emissions in its value chain.

Here's a breakdown of the group's subsidiaries' sustainability performance:

These numbers demonstrate the group's commitment to reducing its environmental impact and promoting sustainability across its operations.

Financial objectives are a crucial part of any business strategy, and this group is no exception. The company aims to grow sales organically by 5% annually.

This may not seem like a lot, but it's a challenging goal that requires careful planning and execution. The operating margin should reach 13%.

In addition to the financial objectives, the company is also focusing on increasing its share of electrified products to two-thirds within a certain timeframe. This is a significant shift and will likely require significant investments in research and development.

The company wants to double sales of robotic lawnmowers within five years, which is a bold and ambitious goal. Doubling the number of connected products within the same timeframe is also a key objective.