
Gardens Alive is a company that's been around for over 30 years, helping people grow their own food and flowers with ease. They offer a wide range of products that are designed to make gardening a success.
One of the key things that sets Gardens Alive apart is their commitment to using only natural ingredients in their products. This means no harsh chemicals or artificial additives that can harm people, pets, or the environment.
By choosing natural ingredients, Gardens Alive is able to create products that are not only effective but also safe and sustainable. This approach has earned them a loyal following among gardeners who care about the health of their plants and the planet.
Their products are also designed to be easy to use, with clear instructions and straightforward application methods. This makes it simple for anyone to get started with gardening, regardless of their level of experience.
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Business Aspects
Gardens Alive! operates its business through a nationwide catalog network and online store, with a focus on gardening products and gifts.
The company has a large distribution system, with fulfillment centers in Lawrenceburg, Indiana, Tipp City, Ohio, and Lewisburg, Ohio, and a distribution center in Fairfield, Ohio.
Marketing and merchandising offices are located in various cities across the US, including Ohio, Atlanta, Boston, and Holland, Indiana.
As of 2010, Gardens Alive! had annual sales of approximately $170 million and employed 400-450 people year-round, with nearly 1,000 employees during peak seasonal demand.
Internet sales accounted for 40 to 45 percent of the business, with catalogs making up the rest of the revenue.
The Journey
Gardens Alive! was born in the kitchen and garage of its founder, Niles Kinerk, who grew up on a farm in 1950s rural Indiana.
Niles' childhood love for gardening was sparked by his farm upbringing. He became increasingly aware of the hazards of chemical-based agriculture in the 1970s.
He began experimenting with new organic techniques and soon realized many other gardeners in the U.S. craved natural, environmentally responsible products.

In 1984, Kinerk combined his passion for organic gardening with his experience in the direct mail industry, launching the Natural Gardening Research Center.
The company's initial focus was on natural pest control solutions, which was a pioneering effort in the field.
Niles' company changed its name to Gardens Alive! in 1989, a name that's much easier to remember than its previous one.
Gardens Alive! has continued to provide gardeners with environmentally friendly products while expanding into new product lines like gifts and home improvement.
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Business Model
Gardens Alive! primarily sells through its nationwide catalog network and online store.
The company operates fulfillment centers in Lawrenceburg, Indiana, Tipp City, Ohio, and Lewisburg, Ohio, with a distribution center located in Fairfield, Ohio.
Marketing and merchandising offices are located in Ohio, Atlanta, Boston, and Holland, Indiana.
Gardens Alive! hosts the print version of Mike McGrath's "Question of the Week" from the nationally syndicated weekly radio show, "You Bet Your Garden".
Internet sales accounted for 40 to 45 percent of the business, with catalogs being most of the rest.
As of 2010, Gardens Alive! had annual sales of approximately $170 million and employed 400–450 people year round, and close to 1,000 at peak seasonal demand.
Gifts and general merchandise accounted for 40 percent of the company's revenue; the other 60 percent of revenue was gardening related.
In 2011, Gardens Alive! was the top seed cataloger in the United States, with $100.6 million of revenue from its seed catalogs compared to $24.8 million for Park Seed Company, the second largest cataloger.
Beyond Your Imagination
Gardens Alive! is more than just a company, it's a family of brands that offers a wide range of products and services for home gardeners, landscapers, and independent growers.
They have a comprehensive line of fertilizers, pest and disease control products, seeds, perennials, bulbs, nursery stock, gifts, games and more. This variety of products is a testament to their commitment to empowering gardeners and delighting the senses.
Their horticultural teams are dedicated to sourcing unique, quality, organic products that offer convenience and value. They seek out environmentally sound products that can't be found elsewhere.
Gardens Alive! is proud of their research and development leadership, continually finding new ways to help gardeners and improve their products.
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Frequently Asked Questions
Did Gurney's buy Gardens alive?
No, Gardens Alive! acquired Gurney's as part of a larger purchase of several gardening companies for $10.75 million. Gardens Alive! is the parent company of Gurney's.
Is Gardens Alive organic?
Yes, Gardens Alive specializes in organic garden products and solutions to help you grow a healthy and sustainable garden. Our products are free of synthetic chemicals, making them a great choice for environmentally conscious gardeners.
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